Grand Opening of the Millenia Mall Apple Store

October 19, 2002 - photos by Tadd Torborg
feel free to use these pix. Please credit with URL: http://www.torborg.com/applestore -- thanks.
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The mall opened yesterday. This is a photo from the TV as taken by Channel 13's helicopter. Thank you to Channel 13 for the fine picture. No I'm not an employee of the TV news station. It would be a cool job though no?

P0015949 - This is the front entrance.

P0015948 - and inside looking at the elevators to the 2nd floor of the rotunda.

P0015947 - looking into the rotunda from the first floor.

P0015945 - check out the video displays. There are about 20 of them around the rotunda. They are connected to a common source and go through stages of display, showing all the same image, showing one image spread around the whole group of displays, and doing fancy graphical effects that move across multiple displays.

P0015946 - looking back toward the front. The green pillar on the first floor appears to be made of bright LEDs where displays of light shooting up and down the pillar grab your attention.

8:19AM. Not as early as I wanted to be. I had to get that great footage from the helicopter haha. Opening is a hour and 40 minutes away.

These guys have been here for a couple of hours. They are from the local neighborhood and are relaxing with good company and playing with the internet over the store's airport/802.11b LAN.

pix/P0015873 - this brief glance into the store shows us that the store is of the Troy Michigan model, long and thin, with the cash registers in the back and the genius bar 3/4 of the way back instead of all the way back on the right.

P0015874 - my son Jack, veteran of 9 previous grand openings, keeping himself amused by playing Spiderman on the gameboy.

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pix/P0015878 - even as I arrived they were laying out more rope to guide the line.

pix/P0015880 - housekeeping is cleaning up the last bits of mess left over from mall opening day yesterday.

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P0015882 - My son Jack in the chair with my friend Mark.

P0015884 - on line we were playing with Rendesvous and iChat. People were showing up by IP address instead of nickname.

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P0015886 - fifty minutes to go. The line is growing.

P0015888 - the mall is very modern looking. I set out with my camera to explore a little

P0015889 - check out the translucent bridge overhead. This one is worth clicking on.

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P0015894 - this one from standing on the translucent bridge.

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P0015897 - black shirts inbound.

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P0015899 - all at once a whole crew of black-shorts came out of the store and greeted the crowd. They were handing out drawing-entry forms.

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P0015904 - your's truly with the camcorder - son Jack took these photos

huddle - see the movie

marty opens store

high 5

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P0015911 - kid area with eMacs

P0015918 - kid area with eMacs

P0015912 - kid area with eMacs

P0015915 - kid area with eMacs

P0015917 - kid area with eMacs

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P0015919 - 10:24, still a line outside

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P0015927 - Genius Bar, not at the back of the store

P0015933 - Genius bar seen from the kid's play area

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P0015935 - this is the cash register area in the back of the store

P0015913 - cash registers in back

P0015914 - cash registers in back

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P0015929 - iMac sold!

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P0015943 and 4 - as I left at 10:40am the line was still waiting to get into the store. Jack and I headed out to MGM Studios (part of Disneyworld) to check out the Star Wars ride.
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